{"id":12192,"date":"2015-10-21T09:09:58","date_gmt":"2015-10-21T07:09:58","guid":{"rendered":"https:\/\/www.printweb.de\/digitaldruck\/?p=12192"},"modified":"2016-03-04T11:52:11","modified_gmt":"2016-03-04T10:52:11","slug":"worum-geht-es-in-der-werbung","status":"publish","type":"post","link":"https:\/\/www.printweb.de\/digitaldruck\/worum-geht-es-in-der-werbung\/12192\/","title":{"rendered":"Worum geht es in der Werbung?"},"content":{"rendered":"<p>Klar, um die Wirkung! Wer kennt nicht die Scherze \u00fcber Humor in der Werbung, bei der der Gag in Erinnerung bleibt und das Produkt leider unbekannt ist. Oder \u00fcber Spots, die Geschichten erz\u00e4hlen, die uns zu Tr\u00e4nen r\u00fchren &#8211; aber leider wissen wir nicht, welches Produkt da \u201eaufgeladen\u201d werden sollte.<\/p>\n<p>Dieser Beitrag ist ein Pl\u00e4doyer f\u00fcr Werbung die wirkt. Nat\u00fcrlich st\u00f6rt es nicht, wenn sie auch noch gut aussieht und Designpreise gewinnt ;-). Gute Agenturen wissen das und entscheiden sich im Zweifel f\u00fcr 10% mehr Wirkung und 10% weniger Design. Nicht dass wir uns falsch verstehen: Ich bin kein Fan von \u201eSchweinebauch-\u201dAnzeigen und \u201eSeitenbacher\u201d-M\u00fcsli-Spots &#8211; aber im Zweifel gilt: Nur Werbung, die wirkt, ist gute Werbung.<\/p>\n<p>Ein sch\u00f6nes Beispiel daf\u00fcr ist der Folder der <a href=\"http:\/\/www.alka-mediengestaltung.de\">alka Mediengestaltung<\/a>. Solche individuellen Formate und Falzungen produzieren wir t\u00e4glich f\u00fcr unsere Kunden. Wenn Sie also eine Idee haben, die \u201eaus dem Rahmen\u201d f\u00e4llt &#8211; sprechen Sie mit uns. Wir machen gerne Werbung, die wirkt.<\/p>\n<p><a href=\"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2015\/10\/564-din-lang-verkurzte-altarfalz-8222-1-2.jpg\"><img decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-12193\" src=\"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2015\/10\/564-din-lang-verkurzte-altarfalz-8222-1-2-341x437.jpg\" alt=\"564-DIN lang verk\u00fcrzte Altarfalz-8222--1-2\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2015\/10\/564-din-lang-verkurzte-altarfalz-8225-1.jpg\"><img decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-12194\" src=\"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2015\/10\/564-din-lang-verkurzte-altarfalz-8225-1-561x437.jpg\" alt=\"564-DIN lang verk\u00fcrzte Altarfalz-8225--1\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Klick auf&#8217;s Bild f\u00fcr eine h\u00f6here Aufl\u00f6sung.<\/p>\n","protected":false},"excerpt":{"rendered":"Klar, um die Wirkung! Wer kennt nicht die Scherze \u00fcber Humor in der Werbung, bei der der Gag &#8230; <br><br><a class=\"readmore\" href=\"https:\/\/www.printweb.de\/digitaldruck\/worum-geht-es-in-der-werbung\/12192\/\">mehr<\/a>","protected":false},"author":2,"featured_media":12193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,18,63],"tags":[],"class_list":["post-12192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle-beitraege","category-flyer-und-karten","category-feature"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Worum geht es in der Werbung? | Was Print bewirken kann.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.printweb.de\/digitaldruck\/worum-geht-es-in-der-werbung\/12192\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Worum geht es in der Werbung? | Was Print bewirken kann.\" \/>\n<meta property=\"og:description\" content=\"Klar, um die Wirkung! Wer kennt nicht die Scherze \u00fcber Humor in der Werbung, bei der der Gag ... mehr\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.printweb.de\/digitaldruck\/worum-geht-es-in-der-werbung\/12192\/\" \/>\n<meta property=\"og:site_name\" content=\"Was Print bewirken kann.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/printweb.de\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-21T07:09:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-03-04T10:52:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2015\/10\/564-din-lang-verkurzte-altarfalz-8222-1-2-765x490.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"765\" \/>\n\t<meta property=\"og:image:height\" content=\"490\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ralph Hadem\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@digitaldruck\" \/>\n<meta name=\"twitter:site\" content=\"@digitaldruck\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ralph Hadem\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/worum-geht-es-in-der-werbung\/12192\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/worum-geht-es-in-der-werbung\/12192\/\"},\"author\":{\"name\":\"Ralph Hadem\",\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/#\/schema\/person\/0e0308818185589fb8602180e9273195\"},\"headline\":\"Worum geht es in der Werbung?\",\"datePublished\":\"2015-10-21T07:09:58+00:00\",\"dateModified\":\"2016-03-04T10:52:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/worum-geht-es-in-der-werbung\/12192\/\"},\"wordCount\":191,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/worum-geht-es-in-der-werbung\/12192\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2015\/10\/564-din-lang-verkurzte-altarfalz-8222-1-2.jpg\",\"articleSection\":[\"Digitaldruck+Veredlung\",\"Flyer, Folder und Karten\",\"Feature\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.printweb.de\/digitaldruck\/worum-geht-es-in-der-werbung\/12192\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/worum-geht-es-in-der-werbung\/12192\/\",\"url\":\"https:\/\/www.printweb.de\/digitaldruck\/worum-geht-es-in-der-werbung\/12192\/\",\"name\":\"Worum geht es in der Werbung? 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