{"id":12474,"date":"2016-03-02T10:11:45","date_gmt":"2016-03-02T09:11:45","guid":{"rendered":"https:\/\/www.printweb.de\/digitaldruck\/?p=12474"},"modified":"2016-03-02T10:11:45","modified_gmt":"2016-03-02T09:11:45","slug":"auffaellige-einladung-zur-pressekonferenz","status":"publish","type":"post","link":"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/","title":{"rendered":"Auff\u00e4llige Einladung zur Pressekonferenz"},"content":{"rendered":"<p>Journalisten sind eine begehrte und hei\u00df umk\u00e4mpfte Zielgruppe. Und wenn man die Meister des geschriebenen Wortes auf einer Pressekonferenz sehen m\u00f6chte &#8211; und nicht gerade ein A-Promi ist &#8211; wird es anspruchsvoll.<\/p>\n<p>Ein Baustein f\u00fcr den Erfolg einer PK kann die Einladung sein. Ist es nur ein 0815-Schreiben oder, wie die hier zu sehende Karte der <a href=\"http:\/\/www.dertouristik.com\/de\/\">DER Touristik<\/a>, ein liebevoll gestalteter \u201eKoffer\u201d mit Aufrei\u00dfperforation und Namenspersonalisierung auf dem \u201eKofferanh\u00e4nger\u201d? Klar, die Produktion ist aufw\u00e4ndiger, aber gemessen an den Gesamtkosten einer Pressekonferenz ist das ein eher kleiner Posten. Und schon die Erh\u00f6hung der Responserate um nur 10% kann ein m\u00e4chtiger Wirkhebel bei den sp\u00e4teren Berichten sein.<\/p>\n<p><a href=\"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2016\/03\/602-umschlag-mit-aufreissstreifen-210x148mm-1233-1.jpg\"><img decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-12476\" src=\"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2016\/03\/602-umschlag-mit-aufreissstreifen-210x148mm-1233-1-548x437.jpg\" alt=\"602-Umschlag mit Aufrei\u00dfstreifen 210x148mm-1233--1\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2016\/03\/602-umschlag-mit-aufreissstreifen-210x148mm-1235-1.jpg\"><img decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-12477\" src=\"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2016\/03\/602-umschlag-mit-aufreissstreifen-210x148mm-1235-1-683x319.jpg\" alt=\"602-Umschlag mit Aufrei\u00dfstreifen 210x148mm-1235--1\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Klick auf&#8217;s Bild f\u00fcr eine h\u00f6here Aufl\u00f6sung.<\/p>\n","protected":false},"excerpt":{"rendered":"Journalisten sind eine begehrte und hei\u00df umk\u00e4mpfte Zielgruppe. Und wenn man die Meister des geschriebenen Wortes auf einer &#8230; <br><br><a class=\"readmore\" href=\"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/\">mehr<\/a>","protected":false},"author":2,"featured_media":12476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,31,50,18,67,63],"tags":[],"class_list":["post-12474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle-beitraege","category-weiterverarbeitung","category-digitale-stanze","category-flyer-und-karten","category-1to1-marketing","category-feature"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Auff\u00e4llige Einladung zur Pressekonferenz | Was Print bewirken kann.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Auff\u00e4llige Einladung zur Pressekonferenz | Was Print bewirken kann.\" \/>\n<meta property=\"og:description\" content=\"Journalisten sind eine begehrte und hei\u00df umk\u00e4mpfte Zielgruppe. Und wenn man die Meister des geschriebenen Wortes auf einer ... mehr\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/\" \/>\n<meta property=\"og:site_name\" content=\"Was Print bewirken kann.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/printweb.de\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-02T09:11:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2016\/03\/602-umschlag-mit-aufreissstreifen-210x148mm-1233-1-765x490.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"765\" \/>\n\t<meta property=\"og:image:height\" content=\"490\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ralph Hadem\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@digitaldruck\" \/>\n<meta name=\"twitter:site\" content=\"@digitaldruck\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ralph Hadem\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/\"},\"author\":{\"name\":\"Ralph Hadem\",\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/#\/schema\/person\/0e0308818185589fb8602180e9273195\"},\"headline\":\"Auff\u00e4llige Einladung zur Pressekonferenz\",\"datePublished\":\"2016-03-02T09:11:45+00:00\",\"dateModified\":\"2016-03-02T09:11:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/\"},\"wordCount\":129,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2016\/03\/602-umschlag-mit-aufreissstreifen-210x148mm-1233-1.jpg\",\"articleSection\":[\"Digitaldruck+Veredlung\",\"Weiterverarbeitung\",\"Digitale Stanze\",\"Flyer, Folder und Karten\",\"1to1-Marketing\",\"Feature\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/\",\"url\":\"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/\",\"name\":\"Auff\u00e4llige Einladung zur Pressekonferenz | Was Print bewirken kann.\",\"isPartOf\":{\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2016\/03\/602-umschlag-mit-aufreissstreifen-210x148mm-1233-1.jpg\",\"datePublished\":\"2016-03-02T09:11:45+00:00\",\"dateModified\":\"2016-03-02T09:11:45+00:00\",\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/#primaryimage\",\"url\":\"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2016\/03\/602-umschlag-mit-aufreissstreifen-210x148mm-1233-1.jpg\",\"contentUrl\":\"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2016\/03\/602-umschlag-mit-aufreissstreifen-210x148mm-1233-1.jpg\",\"width\":2362,\"height\":1883},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/#website\",\"url\":\"https:\/\/www.printweb.de\/digitaldruck\/\",\"name\":\"Was Print bewirken kann.\",\"description\":\"Was Print bewirken kann \u2013 1700 Ideen.\",\"publisher\":{\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.printweb.de\/digitaldruck\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/#organization\",\"name\":\"Colour Connection GmbH, printweb.de, Frankfurt am Main\",\"url\":\"https:\/\/www.printweb.de\/digitaldruck\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2019\/11\/colour-connectio-printweb-logo.jpg\",\"contentUrl\":\"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2019\/11\/colour-connectio-printweb-logo.jpg\",\"width\":1014,\"height\":229,\"caption\":\"Colour Connection GmbH, printweb.de, Frankfurt am Main\"},\"image\":{\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/printweb.de\/\",\"https:\/\/x.com\/digitaldruck\",\"https:\/\/www.instagram.com\/printweb.de\/\",\"https:\/\/www.youtube.com\/user\/Digitaldruckerei\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/#\/schema\/person\/0e0308818185589fb8602180e9273195\",\"name\":\"Ralph Hadem\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.printweb.de\/digitaldruck\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/386b1b183dce310c5ac8a8f475fdecd8?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/386b1b183dce310c5ac8a8f475fdecd8?s=96&d=blank&r=g\",\"caption\":\"Ralph Hadem\"},\"sameAs\":[\"https:\/\/www.printweb.de\"],\"url\":\"https:\/\/www.printweb.de\/digitaldruck\/author\/ralphhadem\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Auff\u00e4llige Einladung zur Pressekonferenz | Was Print bewirken kann.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/","og_locale":"de_DE","og_type":"article","og_title":"Auff\u00e4llige Einladung zur Pressekonferenz | Was Print bewirken kann.","og_description":"Journalisten sind eine begehrte und hei\u00df umk\u00e4mpfte Zielgruppe. Und wenn man die Meister des geschriebenen Wortes auf einer ... mehr","og_url":"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/","og_site_name":"Was Print bewirken kann.","article_publisher":"https:\/\/www.facebook.com\/printweb.de\/","article_published_time":"2016-03-02T09:11:45+00:00","og_image":[{"width":765,"height":490,"url":"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2016\/03\/602-umschlag-mit-aufreissstreifen-210x148mm-1233-1-765x490.jpg","type":"image\/jpeg"}],"author":"Ralph Hadem","twitter_card":"summary_large_image","twitter_creator":"@digitaldruck","twitter_site":"@digitaldruck","twitter_misc":{"Verfasst von":"Ralph Hadem","Gesch\u00e4tzte Lesezeit":"1 Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/#article","isPartOf":{"@id":"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/"},"author":{"name":"Ralph Hadem","@id":"https:\/\/www.printweb.de\/digitaldruck\/#\/schema\/person\/0e0308818185589fb8602180e9273195"},"headline":"Auff\u00e4llige Einladung zur Pressekonferenz","datePublished":"2016-03-02T09:11:45+00:00","dateModified":"2016-03-02T09:11:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/"},"wordCount":129,"commentCount":0,"publisher":{"@id":"https:\/\/www.printweb.de\/digitaldruck\/#organization"},"image":{"@id":"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/#primaryimage"},"thumbnailUrl":"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2016\/03\/602-umschlag-mit-aufreissstreifen-210x148mm-1233-1.jpg","articleSection":["Digitaldruck+Veredlung","Weiterverarbeitung","Digitale Stanze","Flyer, Folder und Karten","1to1-Marketing","Feature"],"inLanguage":"de-DE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/","url":"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/","name":"Auff\u00e4llige Einladung zur Pressekonferenz | Was Print bewirken kann.","isPartOf":{"@id":"https:\/\/www.printweb.de\/digitaldruck\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/#primaryimage"},"image":{"@id":"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/#primaryimage"},"thumbnailUrl":"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2016\/03\/602-umschlag-mit-aufreissstreifen-210x148mm-1233-1.jpg","datePublished":"2016-03-02T09:11:45+00:00","dateModified":"2016-03-02T09:11:45+00:00","inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.printweb.de\/digitaldruck\/auffaellige-einladung-zur-pressekonferenz\/12474\/#primaryimage","url":"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2016\/03\/602-umschlag-mit-aufreissstreifen-210x148mm-1233-1.jpg","contentUrl":"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2016\/03\/602-umschlag-mit-aufreissstreifen-210x148mm-1233-1.jpg","width":2362,"height":1883},{"@type":"WebSite","@id":"https:\/\/www.printweb.de\/digitaldruck\/#website","url":"https:\/\/www.printweb.de\/digitaldruck\/","name":"Was Print bewirken kann.","description":"Was Print bewirken kann \u2013 1700 Ideen.","publisher":{"@id":"https:\/\/www.printweb.de\/digitaldruck\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.printweb.de\/digitaldruck\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.printweb.de\/digitaldruck\/#organization","name":"Colour Connection GmbH, printweb.de, Frankfurt am Main","url":"https:\/\/www.printweb.de\/digitaldruck\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.printweb.de\/digitaldruck\/#\/schema\/logo\/image\/","url":"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2019\/11\/colour-connectio-printweb-logo.jpg","contentUrl":"https:\/\/www.printweb.de\/digitaldruck\/wp-content\/uploads\/2019\/11\/colour-connectio-printweb-logo.jpg","width":1014,"height":229,"caption":"Colour Connection GmbH, printweb.de, Frankfurt am Main"},"image":{"@id":"https:\/\/www.printweb.de\/digitaldruck\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/printweb.de\/","https:\/\/x.com\/digitaldruck","https:\/\/www.instagram.com\/printweb.de\/","https:\/\/www.youtube.com\/user\/Digitaldruckerei"]},{"@type":"Person","@id":"https:\/\/www.printweb.de\/digitaldruck\/#\/schema\/person\/0e0308818185589fb8602180e9273195","name":"Ralph Hadem","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.printweb.de\/digitaldruck\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/386b1b183dce310c5ac8a8f475fdecd8?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386b1b183dce310c5ac8a8f475fdecd8?s=96&d=blank&r=g","caption":"Ralph Hadem"},"sameAs":["https:\/\/www.printweb.de"],"url":"https:\/\/www.printweb.de\/digitaldruck\/author\/ralphhadem\/"}]}},"_links":{"self":[{"href":"https:\/\/www.printweb.de\/digitaldruck\/wp-json\/wp\/v2\/posts\/12474"}],"collection":[{"href":"https:\/\/www.printweb.de\/digitaldruck\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.printweb.de\/digitaldruck\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.printweb.de\/digitaldruck\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.printweb.de\/digitaldruck\/wp-json\/wp\/v2\/comments?post=12474"}],"version-history":[{"count":3,"href":"https:\/\/www.printweb.de\/digitaldruck\/wp-json\/wp\/v2\/posts\/12474\/revisions"}],"predecessor-version":[{"id":12479,"href":"https:\/\/www.printweb.de\/digitaldruck\/wp-json\/wp\/v2\/posts\/12474\/revisions\/12479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.printweb.de\/digitaldruck\/wp-json\/wp\/v2\/media\/12476"}],"wp:attachment":[{"href":"https:\/\/www.printweb.de\/digitaldruck\/wp-json\/wp\/v2\/media?parent=12474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.printweb.de\/digitaldruck\/wp-json\/wp\/v2\/categories?post=12474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.printweb.de\/digitaldruck\/wp-json\/wp\/v2\/tags?post=12474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}