{"id":3156,"date":"2010-01-21T09:39:43","date_gmt":"2010-01-21T08:39:43","guid":{"rendered":"https:\/\/www.printweb.de\/digitaldruck\/?p=3156"},"modified":"2017-03-28T12:47:04","modified_gmt":"2017-03-28T10:47:04","slug":"google-adwords","status":"publish","type":"post","link":"https:\/\/www.printweb.de\/digitaldruck\/google-adwords\/3156\/","title":{"rendered":"Google adwords"},"content":{"rendered":"<p>Wir befassen uns nun seit mehr fast 3 Jahren mit Google adwords und schalten Anzeigen f\u00fcr ein nicht unerhebliches Budget bei dem Suchriesen.<\/p>\n<p>In diesen 3 Jahren haben wir zahlreiche gute und schlechte Erfahrungen gemacht und umfangreiches Praxis-Knowhow aufgebaut (mehr als 30.000 Klicks erzeugen Frust und Freude zu gleichen Teilen). Die Adwords Maschinerie von Google eignet sich sehr gut, um <a href=\"http:\/\/de.wikipedia.org\/wiki\/Lead\" target=\"_blank\">Leads<\/a> zu generieren und die eigene Datenbank mit Interessentenadressen zu f\u00fcllen. Es ist auch m\u00f6glich, geeignete Produkte direkt zu verkaufen.<\/p>\n<p>Allerdings ist das System keine Wunderwaffe und man kann sich sehr schnell um erhebliche Euros bringen, wenn man nicht den wichtigsten Grundsatz beherzigt: Testen, testen, testen! Nachdem wir unser Knowhow im Kollegen- und Freundeskreis erfolgreich verbreitet haben, kam die \u00dcberlegung auf, ob es Interessenten f\u00fcr einen Workshop zum Thema Google adwords gibt. Wenn ja, in welcher Form? Was darf es kosten? Welche Inhalte machen Sinn? Danke f\u00fcr Reaktionen gleich welcher Art.<\/p>\n","protected":false},"excerpt":{"rendered":"Wir befassen uns nun seit mehr fast 3 Jahren mit Google adwords und schalten Anzeigen f\u00fcr ein nicht &#8230; <br><br><a class=\"readmore\" href=\"https:\/\/www.printweb.de\/digitaldruck\/google-adwords\/3156\/\">mehr<\/a>","protected":false},"author":2,"featured_media":11574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,30],"tags":[],"class_list":["post-3156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle-beitraege","category-passiert-notiert"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google adwords | Was Print bewirken kann.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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