{"id":3724,"date":"2010-06-28T09:59:35","date_gmt":"2010-06-28T07:59:35","guid":{"rendered":"https:\/\/www.printweb.de\/digitaldruck\/?p=3724"},"modified":"2010-06-28T09:59:59","modified_gmt":"2010-06-28T07:59:59","slug":"der-postkartenreisefuehrer","status":"publish","type":"post","link":"https:\/\/www.printweb.de\/digitaldruck\/der-postkartenreisefuehrer\/3724\/","title":{"rendered":"Der Postkartenreisef\u00fchrer"},"content":{"rendered":"

So wird aus zwei altbekannten Produkten, der Postkarte und dem Reisef\u00fchrer, eine neue Idee f\u00fcr ein Printprodukt. Im Rahmen des Funprenuer-Wettbewerbs der Freien Universit\u00e4t Berlin wurde der Postkartenreisef\u00fchrer zum Sieger gek\u00fcrt. Was sich zun\u00e4chst recht harmlos liest, hat es bei n\u00e4herer Betrachtung faustdick hinter den Ohren. Alle Infos im best-practice-business-blog<\/a> von Burkhard Schneider. Druckereien, die landauf, landab \u00fcber schwindende Margen und Kostendruck st\u00f6hnen, w\u00e4ren f\u00fcr Produkte dieser Art eigentlich die perfekten \u201eErfinder\u201d. Wesentliche Teile k\u00f6nnen im eigenen Haus hergestellt, nicht vorhandene Kompetenzen \u00fcber Kooperationen beschafft werden. Was dazu notwendig ist, kommt in den meisten Druckereien allerdings nur sp\u00e4rlich vor: Marketingverstand. Ich freue mich \u00fcber Kommentare und Einw\u00e4nde ;-). Was spricht im \u00fcbrigen dagegen, solche Ideen auch also personalisierte Produkte auf den Markt zu bringen? Hier<\/a> geht’s zur website des pocket-sight.<\/p>\n

\"pocket-sight\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"So wird aus zwei altbekannten Produkten, der Postkarte und dem Reisef\u00fchrer, eine neue Idee f\u00fcr ein Printprodukt. Im …

mehr<\/a>","protected":false},"author":2,"featured_media":3725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,18,67,25],"tags":[],"class_list":["post-3724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle-beitraege","category-flyer-und-karten","category-1to1-marketing","category-trends"],"acf":[],"yoast_head":"\nDer Postkartenreisef\u00fchrer | Was Print bewirken kann.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.printweb.de\/digitaldruck\/der-postkartenreisefuehrer\/3724\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Der Postkartenreisef\u00fchrer | Was Print bewirken kann.\" \/>\n<meta property=\"og:description\" content=\"So wird aus zwei altbekannten Produkten, der Postkarte und dem Reisef\u00fchrer, eine neue Idee f\u00fcr ein Printprodukt. 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